Facebook has become an integral part of peoples life’s today. Everyone you look around has a presence on Facebook. This medium has not only changed the interaction methods of the people but also the way businesses have been benefited through it. Today Facebook allows businesses to use it as an important tool for its promotion. Let’s see how Facebook has helped businesses to have their presence digitally.
1.Reaching your target customers:
Now reaching out to your target customers has become easy, thanks to Facebook and its reach all over the world. This is the only known place of interactions between people from around the world. The sole reason Facebook is considered a path breaking invention, a portal making this gigantic globe into a small place. Facebook through its tools like sponsored promotion, Facebook campaigns, interactive posts and feature of customizing your target market place, age, gender and interest of your customers, has helped companies reach out to an ocean of its target customers in no time.
2.Building brand loyalty:
How does Facebook help in building brand loyalty? Think about it, you are providing entertaining and valuable content to your customers through Facebook, encouraging them to keep looking and waiting for your companies post more often, having them remember you’re brand name. Today not only do customers look for reviews and content about a business or brand on Facebook but also do companies check your Facebook page to get an understanding of your businesses reach, your customer reach and connections on your brand page will help you build a good impression on further target customers as well as other businesses.
3.A cost effective marketing tool:
Facebook today is playing an important role in the lives of many companies and brands in the market. Today any industry can build its strong base in the market through social media. Its cost effective yet economical methods of promotion, has been of great help to any kind of businesses today be it a start-up or a well-established firm. Facebook gives all its business users the opportunity to reach out to their target customers at affordable rates and use best of its features to reach to more and more of its customers.
4.Steer traffic towards your website:
Promotions on Facebook, Postings, Campaigns, sponsored ads, all these techniques of Facebook helps your brand increase the traffic towards your website, again at an economical price and with guaranteed lead generation. A post with call to action sound will persuade your customers to click on that link. Encouraging them to know more about a particular product or service you have posted about driving a good amount of traffic to your website.
5.Helps boost your SEO activities:
SEO is another online marketing technique that helps your website have the desired rank on search engines. Through Facebook posts and interactions with your customers you lend a helping hand to your SEO activities. These engagements pay a great help in ranking your company’s website and boosting other SEO activities as well.
This only proves better that Facebook today has truly changed the face of businesses and their promotional activities. Today it has become really easy for any kind of business to reach out to their customers in no time, helping them get the desired results for their brand and it’s improve its reputation in the market. So if you have still not used Facebook for your promotion this is your time to start.
Few more pointers which I would like to contribute are:
ReplyDelete1) Lead generation campaigns are too cheap as compared to other
medium.
2) Facebook Bots have helped a lot in client servicing.
3) It gives a power of reaching to perfect targeted audience.